How Skylgerduin Increased Direct Bookings by 28%

23 June 2026•5 min read

Skylgerduin partnered with ResortFlow to improve direct bookings and strengthen its online presence. By launching a multilingual booking site, optimizing OTA listings, and running targeted ad campaigns, the park increased occupancy and boosted its average daily rate (ADR) within the first year.

Context & Challenge

Competing for Attention in a Seasonal Market

Located on the Dutch island of Terschelling, Skylgerduin is a popular choice for nature lovers and families. However, the park faced:

Strong seasonal competition from other coastal destinations
Low brand visibility outside peak summer months
Limited direct booking capabilities compared to OTA listings

Approach & Implementation

Building a Stronger Brand and Booking Flow

ResortFlow implemented a growth strategy focused on brand presentation and direct sales:

Designed and launched a multilingual branded website with integrated booking engine
Connected to 200+ OTAs with updated descriptions, keywords, and imagery
Ran Google and Meta ad campaigns targeting Dutch, Belgian, and German markets
Improved SEO and content to attract more organic traffic
Monitored and refined campaigns weekly for higher ROI

Results & Impact

More Direct Bookings and Higher ADR

Within 12 months:

Direct bookings increased by 28%
ADR rose by 12% during high season
Website conversions improved with a smoother booking experience
Stronger visibility in German and Belgian target markets

“Our new website and targeted campaigns made a noticeable difference. We’re seeing more guests book directly, and our visibility in key markets has grown significantly.”

Marketing ManagerSkylgerduin